Paid Media & Webflow
Facebook Conversion API, Google Offline Conversions, Facebook
Advanced Matching, Google Enhanced Conversions... I've been
implementing these solutions as a media buyer for my clients,
expecting a lower cost per lead and more qualified
leads, and these expectations are being met.
Dear client,
Out of respect for your intelligence, I won't make exaggerated
claims like "10x return on investment" or "over $100,000 spent
on paid media" in an attempt to make you feel less insecure
about my service. We both know that these figures can easily
be falsified.
But what can't be falsified? Knowledge.
It is with this in mind that I leave below a summary of the knowledge that is being used to bring qualified and low-cost leads to my clients. It's my idea. It's my mechanism.
Let's say a member of your sales team qualifies a lead and moves it to the Sales Qualified Lead (SQL) stage in your CRM system. Automatically, an offline conversion called 'Qualified Lead' is sent to Google with a hypothetical value. This conversion is enriched with data, enabling Google to:
But what can't be falsified? Knowledge.
It is with this in mind that I leave below a summary of the knowledge that is being used to bring qualified and low-cost leads to my clients. It's my idea. It's my mechanism.
Let's say a member of your sales team qualifies a lead and moves it to the Sales Qualified Lead (SQL) stage in your CRM system. Automatically, an offline conversion called 'Qualified Lead' is sent to Google with a hypothetical value. This conversion is enriched with data, enabling Google to:
-
Attribute the conversion to a Google user account;
-
Identify the ad, audience, and campaign that generated the lead.
Later, when the deal is closed by your sales rep and the lead
advances to the Closed Deal stage, a similar offline
conversion occurs. This time, the conversion is called a
‘Converted Lead,’ and it can include the actual revenue
generated.
Since I've been feeding my clients’ Google Ads lead campaigns with this data, Google’s AI still hasn’t let us down when it comes to bringing more qualified and low-cost leads. After all, Google Ads is their cash cow, and all they ask for is data.
Since I've been feeding my clients’ Google Ads lead campaigns with this data, Google’s AI still hasn’t let us down when it comes to bringing more qualified and low-cost leads. After all, Google Ads is their cash cow, and all they ask for is data.
Regards, Rafael Machado
“The consumer is not a moron, she is your wife.”
— David Ogilvy.
Excellent professional, exceeded expectations. I recommend it
to anyone who wants a job done well and on time.
See at
Workana